July 12, 2018
by Lori Shecter
Unconventional Guide to Free Marketing Tools
How can you market on a budget when there’s like ONE of you running 100% of your marketing efforts? Sometimes we say 10 cups of coffee a day will keep you from going cra, but probably not so much! But maybe these free marketing tools will help you! No matter what your marketing team size, no matter what your industry, (non-profit, education, law firm, Fortune 500, small business, whateva), these tools can make your day a bit lighter. Please note that we do not use all of these tools, nor is this an endorsement of any of these products, though we do love some of them!
LOGOS AND PRINTING
Make a free logo in 8 minutes.
Receive 250 business cards for no cost.
Design and print professional brochures.
SURVEY, POLLING, AND QUIZ TOOLS
Surveys, polls, and quizzes can be a fantastic way to find out more about your industry, target market, and existing customers.
Create and publish online surveys in minutes.
Search engine optimization (SEO) is one of the most important components of your overall marketing plan. These tools will help you optimize your website so that it will rank better in the search engine result pages.
Analyze your website and receive data and optimization tips.
FREE IMAGES AND CREATOR TOOLS
The leading source of free photos.
Easily edit and resize your photos online.
Create and Share Infographics
Create and share professional-looking infographics.
Many design options, templates, brochures.wil
Free source code image manipulator.
Affinity: Design software
KEYWORD RESEARCH TOOLS
Keyword research is the process of finding popular search terms and using them to optimize your website so that it ranks higher in the search engine results pages.
Google Keyword Planner
Research popular search terms and keywords found on Google.
Get thousands of keyword suggestions in under a minute.
Find High-Performing Keywords
Reveal high-performing keywords in minutes.
WEB ANALYTIC TOOLS
Web analytics is the measurement, collection, and analysis of web data in order to understand and optimize the effectiveness of a website.
Check for duplicate content, broken links, and internal page rank.
Online Traffic Analysis
Analyze and optimize your website traffic.
Google Webmaster Tools
Make Your Site Google-Friendly
Get data, tools, and diagnostics for a healthy, Google-friendly site.
SOCIAL MEDIA TOOLS
Every small business needs to have a social media presence in order to reach more prospects, leads, and customers. These tools simplify and enhance the social media marketing process.
Social Media Image Maker
Resize and retouch your social media images
Social Media Productivity
Schedule updates, find people to follow, and monitor your activity.
PUBLIC RELATION TOOLS
There’s no better way to spread the word about your small business than through a public relations campaign. Here are a few tools to help you accomplish that goal.
Press Release Templates
Browse through dozens of press release templates.
Free Press Release
Press Release Distribution
Submit your release to Google News and other search engines.
Local Marketing Source
Local Keyword Tool
Research and generate keywords for your website.
Compare Local Competitors
Comparison between you and your top Google+ Local competitors.
CONTENT DEVELOPMENT AND MANAGEMENT TOOLS
Content marketing is the creation and curation of valuable content (written, audio, video or graphic), in order to acquire and retain customers and clients.
Content Strategy Tool
Plan a content strategy using keyword research and audience size.
WRITTEN CONTENT TOOLS
The following tools will help you become a better writer as you publish and promote your written content.
The leading online English grammar checker.
Convert Word documents to clean HTML formatting.
Improve Typing Skills
An online program designed to enhance your typing skills.
Bring your team together!