July 12, 2018
by Lori Shecter

Unconventional Guide to Free Marketing Tools

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How can you market on a budget when there’s like ONE of you running 100% of your marketing efforts?  Sometimes we say 10 cups of coffee a day will keep you from going cra, but probably not so much!  But maybe these free marketing tools will help you!  No matter what your marketing team size, no matter what your industry, (non-profit, education, law firm, Fortune 500, small business, whateva), these tools can make your day a bit lighter.  Please note that we do not use all of these tools, nor is this an endorsement of any of these products, though we do love some of them!

LOGOS AND PRINTING

Logo Garden
Logo Creation
Make a free logo in 8 minutes.
COST: FREE

Vista Print
Business Cards
Receive 250 business cards for no cost.
COST: FREE

Brother
Printable Brochures
Design and print professional brochures.
COST: FREE

SURVEY, POLLING, AND QUIZ TOOLS 

Surveys, polls, and quizzes can be a fantastic way to find out more about your industry, target market, and existing customers.

SurveyMonkey
Online Surveys
Create and publish online surveys in minutes.
COST: FREE

SEO TOOLS 

Search engine optimization (SEO) is one of the most important components of your overall marketing plan. These tools will help you optimize your website so that it will rank better in the search engine result pages.

SEO Audit
SEO Analysis
Analyze your website and receive data and optimization tips.
COST: FREE

FREE IMAGES AND CREATOR TOOLS

Unsplash
Pixabay

Free Images
Stock Photos
The leading source of free photos.
COST: FREE

PicMonkey
Photo Editor
Easily edit and resize your photos online.
COST: FREE

Easel.ly
Create and Share Infographics
Create and share professional-looking infographics.
COST: FREE

Canva
Many design options, templates, brochures.wil
COST: FREE

Gimp.org 

Free source code image manipulator.

Affinity:  Design software

KEYWORD RESEARCH TOOLS

Keyword research is the process of finding popular search terms and using them to optimize your website so that it ranks higher in the search engine results pages.

Google Keyword Planner
Keyword Research
Research popular search terms and keywords found on Google.
COST: FREE

Ubersuggest
Keyword Suggestions
Get thousands of keyword suggestions in under a minute.
COST: FREE

Wordtracker
Find High-Performing Keywords
Reveal high-performing keywords in minutes.
COST: FREE

WEB ANALYTIC TOOLS 

Web analytics is the measurement, collection, and analysis of web data in order to understand and optimize the effectiveness of a website.

Siteliner
Website Analysis
Check for duplicate content, broken links, and internal page rank.
COST: FREE

Google Analytics
Online Traffic Analysis
Analyze and optimize your website traffic.
COST: FREE

Google Webmaster Tools
Make Your Site Google-Friendly
Get data, tools, and diagnostics for a healthy, Google-friendly site.
COST: FREE

SOCIAL MEDIA TOOLS

Every small business needs to have a social media presence in order to reach more prospects, leads, and customers. These tools simplify and enhance the social media marketing process.

Social Media Image Maker
Resize and retouch your social media images
COST: FREE

Social Oomph
Social Media Productivity
Schedule updates, find people to follow, and monitor your activity.
COST: FREE

PUBLIC RELATION TOOLS 

There’s no better way to spread the word about your small business than through a public relations campaign. Here are a few tools to help you accomplish that goal.

Google Templates
Press Release Templates
Browse through dozens of press release templates.
COST: FREE

Free Press Release
Press Release Distribution
Submit your release to Google News and other search engines.
COST: FREE

Local Marketing Source
Local Keyword Tool
Research and generate keywords for your website.
COST: FREE

BrightLocal
Compare Local Competitors
Comparison between you and your top Google+ Local competitors.
COST: FREE

CONTENT DEVELOPMENT AND MANAGEMENT TOOLS 

Content marketing is the creation and curation of valuable content (written, audio, video or graphic), in order to acquire and retain customers and clients.

SEO Gadget
Content Strategy Tool
Plan a content strategy using keyword research and audience size.
COST: FREE

WRITTEN CONTENT TOOLS 

The following tools will help you become a better writer as you publish and promote your written content.

Grammarly
Grammar Checker
The leading online English grammar checker.
COST: FREE

Word2CleanHTML
Clean Formatting
Convert Word documents to clean HTML formatting.
COST: FREE

Keybr
Improve Typing Skills
An online program designed to enhance your typing skills.
COST: FREE

PROJECT MANAGEMENT

TRELLO
Bring your team together!
COST: FREE