March 22, 2016
by Lori Shecter
But first, what is Magento?
Magento is an e-commerce platform that is used by millions of online entrepreneurs fromall over the world. Magento offers an amazing experience that allows you to sell online, track orders, integrate with accounting systems such as Quick books, integrate with POS systems and payment gateways, as well as manage your inventory, print shipping labels and much more.
The reason that there are so many online shopping sites using this using this open source content management system, is because it’s specifically designed for e-commerce. In order to make your Magento website the best it can be, we’ve compiled these 10 Magento Tips. These Magento development best practices will help you build a website that help build your business and making costly mistakes.
Tips for a high-quality Magento e-commerce site
1: Choose the correct theme– A theme is different than complete customized work, because some of the development is already completed, thus reducing the time and the cost of development. Choosing the wrong them is a mistake that a lot of developers make. Everything may appear fine at the beginning, but it is after stress testing that problems occur.
How to ensure correct theme selection:
- Understand the business goal
- Identify plans for growth
- Understand the size of the business, category and product amounts.
Some Magento themes work well for small websites that only have a few products, but are a bad choice for those that have hundreds of items listed across different categories. If the Magento themes that are currently available don’t suit your needs, hire a Magento development professional to create one for you. A custom-made theme will also have the advantage of ensuring that your site’s look and feel is truly unique.
Fast Theme Files: This means that your page loads super fast. Not only is this good for user experience, Google has defined fast website loading as one of the primary keys to help your site get a good Google grade.
2: Define your user experience – from search, to add to cart, to check out. A good user experience will help increase sales from your store and avoid shopping cart abandonment. If your store is not easy to use, than it will act as a sales killer, not a sales builder. User experience is defined prior to graphic design and development with a UX expert and wireframes.
3: Make sure that your Magento store is responsive. Over 50% of all e-commerce occurs via mobile devices. In addition, Google now penalizes website that are not mobile friendly. Make sure that your e-commerce website is mobile!
4: Design: Your graphic design should reflect your brand and help prospective buyers to understand who you are, what your product is, and what they can expect from your company. Remember perception is reality, so if you don’t have kick apps design, you could be turning off potential shoppers. This means that you need to have great category pages, great product pages and most of all, GREAT IMAGES. Don’t spend money on development, only to end up with blurry product shots.
5: Site Structure and Navigation: One of the primary reasons why online shoppers leave an online store to go look elsewhere is because of poor site navigation. Any expert in Magento development will tell you that making your site easy to navigate for users should be the number one priority when you design an online store.
Some visitors may arrive at your homepage, while others may get to product pages directly form search engine results and links on other websites. All of your users should be able to browse your website easily and access all of your products. Every item that you sell should be neatly categorized so that users are able to find what they need. Few people want to spend half an hour just trying to find a product that they want on a website. If they can’t quickly get to what they want, there is a high chance that they will just leave.
EASY STRUCTURE TO FIND WHAT THEY NEED
6: Sell, sell, sell! Make sure that your Magento store easily allows you to have items on sale, feature offers, discount codes, coupons and more.
7: Search Engine Optimization: Your Magento store should be build with great SEO. You web developer and content manager need to ensure that your h1 tags, h3 tags, meta data, and URL structure is properly optimized.
8: Use a dedicated or cloud server to manage site performance
While an online store that uses Magento can technically run on a shared server, doing so is not recommended. Unlike a WordPress blog, an online store powered by Magento will use a lot of resources. Your site might work fine on a shared hosting account if you only get a handful of visitors a day at most. Anything more and your visitors will get a poor experience. A better idea is to get a VPS, dedicated or cloud server that provides support for PHP and MySQL.
9: Don’t Modify the Code
As Magento is an open source ecommerce platform, its codebase can be edited by anyone. Avoid modifying code base unless you have absolutely no other choice to make your online store work the way you want it to. Modifying the code has the potential of causing issues should you install extensions or upgrade Magento to a newer version.
10: Installing third-party extensions may also cause problems in certain situations. Therefore, you should always ensure that any extensions that you use are compatible with your version of Magento. Any extension that you don’t need and don’t plan on using should be deleted.
If you need help with a Magento based website, please let us know. Take a look at our latest Magento release!