The new MarDona: delivering food products and recipes with a great new integrated e-commerce store.

The Brief

During the early 1900’s around the depression era, there was a little shop on the upper east side of Manhattan that specialized in importing olive oil and many other finefoods from around the world. It had one goal in mind to offer the finest and best quality products they could find.

Unfortunately because of the economy, Grandpa’s store was forced to close. But his business philosophy still lives on today with MarDona. Give your customer that something different, that best in quality, that best price and above all that best in service

We were hired by MarDona to help them rebrand, redesign and market their delicious balsamic and olive oil products within the US

What We Did

We are Immediate was hungry to give the folks at MarDona exactly what they longed for: A website that showcased Grandpa’s store as well as a sturdy e-commerce solution that was able to attract customers, track inventory, invoicing and more.  We also wanted to make sure that the MarDona team could blog about their products, promote recipes and more. We also produced a series of cooking videos and Mario became a You Tube star! An huge plus, MarDona got picked up for a food review on THE VIEW driving 1000’s of new customers to MarDona.


The Result

We designed and developed a website in the .net CMS NOP Commerce and integrated with the open source Umbraco CMS.  We created a seamless experience between recipes and product purchase. Lastly, we helped MarDona create a social footprint using Facebook, Facebook Apps, You Tube  and Twitter.