USA EDC

Web design and development for a customized client portal

The Brief

U.S. Agricultural Export Development Council (USAEDC) is a non-profit private sector trade association that helps the agricultural community export U.S. products overseas and provides a forum and an organizational structure for the exchange and coordination of information among its members and between them collectively and other groups, agencies and individuals.  They came to us with specific goals in mind: they needed to appeal to both the U.S. based exporters as well as the importers from abroad.  Even more importantly is that our client needed a system that had a members-only section, education-based content that offered videos, pdf’s and PowerPoints, as well as a front end system that allowed for members to upload their own success stories.

The Challenge

As if that wasn’t enough challenge, USAEDC had a large amount of content to migrate over and additional functionality that it needed. We are Immediate was also told that we needed to represent all the different USAEDC members visually on the website. All members of the agricultural community? Challenge accepted!.

The Idea

There was only a slim margin for error, but our design team nailed it by creating a visually appealing members page that showcased all the different USAEDC members. With that taken care of, we were able to make a unique and exciting background for the rest of the site. This site was built in Umbraco CMS, and it is flexible, easy to use, and quite stylish too.

The Result

With all the different templates (from education, events, articles, success stories, and more), the USAEDC site is a perfect marriage between content and ease of use.