Customized Tumblr and Facebook integration for recipes and weight loss help

The Brief

We were approached by one of the largest weight loss companies in the world to help them solve a social problem– integration of their Tumblr recipe blog with a customized Facebook app.

What we did

We took the creative handed to us by awesome design shop Razorfish.  Then we graphically designed a few more pages based on feedback from our client.  We next built the application on top of the Heroku cloud based platform. Finally, we integrated the application into the Facebook interface.

The Result

A one of a kind Facebook recipe application that cut down on time and effort for our client. They could post recipes on Tumblr that automatically appeared on Facebook.  With almost 2 million fans, we’d say it was time for dessert!