Yaya’s Yum Yums

Custom Shopify solution for a small business

The Brief

Yaya’s Yum Yums look too good to be true: too good to be dog food that is! And they were on a mission: to get the world to buy treats for their dog that were not only made with human grade food, but were healthy as well (and just in case you wanted to know, we DID take a bite of these delicious looking home-baked treats!) Hey, don’t you want to know what YOU are marketing? The problem was that their current website was old and outdated and did not offer any of the spectacular visual we knew these treats needed.

To do this, we needed to create a standout moment of dogs at their most playful — that cut through the clutter of cuteness on the Internet, while still eliciting powerful emotional responses.

Our Approach:

The owners at YaYa’s wanted 24/7 support and we thought, why not go to an affordable platform where, if mother/daughter team needed to work at 2AM and needed a bit of help with their store, they could get it? So we recommended the flexible and easy to use e-commerce SaaS service, Shopify. Of course we added our own customized design and touch, but the team at YaYa’s Yum Yums now has exactly what they want: a virtual pet bakery geared toward reaching any dog (or cat) owner with healthy fun treats.

The Result

Yaya’s Yum Yums quickly became a dog owner’s favorite, dramatically increasing sales within the first month of their new store launch. This runaway success led to an unprecedented 15x lift in brand reputation few weeks. The bakery continues to churn out home baked goods for fur babies everywhere and everyone is happy. Including our own fur employee, Chloe.