Free Tools for Non-Profit Organizations

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November 1, 2021
by Lori Shecter

Everyone can get by with a little help from their friends.  Here is a list of free tools for non-profit organizations.  If you see something missing, please add it! Whether or not you are a non-profit, you can find these tools helpful.  Your marketing team will be happy that you shared them.

SEO Tools:

SE Ranking:  Gives you an idea of where you rank on a keyword and helps you manage your SEO
Google Analytics:  Tells you your website traffic and where it comes from
Google Keyword Tool:  Tells you the search volume of your keywords
Google Webmaster:  Tells you if your pages are being crawled by Google
SEO Moz See where your website ranks on any given Keyword
AHREFS A very robust SEO tool that we use, is also available for $7 for a one-week trial.


Free Design Tools for Non-Profit Organizations

Canva:  Canva is an online graphic design platform that enables users to design presentations, social media graphics, and more with various layouts, images, photo filters, icons and shapes, and fonts.
Imagery: UnsplashPixabay
Logo Garden:  Free logos
Brother:  Printable free brochures


MailChimp:  Free email provider for under 2000 addresses
Survey Monkey:  Free and up
Facebook Poll:  Free


Give Lively offers a free online fundraising platform for 501(c)(3)s. They are a philanthropist-funded, social impact-driven tech company that collaborates directly with nonprofits to build better fundraising tech and give it away to them for free. Our goal is to help nonprofits of all sizes take advantage of the digital fundraising movement by dramatically improving the giving experience for everyone – nonprofits and donors alike. Did we mention they give their technology to nonprofits for free? Seriously.

Project Management

Trello  Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process.
Slack:  File Sharing. Instant Messaging. Screen Sharing. Services: Instant Messaging, File Sharing, 1000+ App Integrations, Searchable Archive, Screen Sharing, Voice Calls.

Storage Tools

Dropbox: Free but size limitation
Google Drive:  Free

Website Analytics:

Hotjar:  Free video of users on your website
Google Analytics Shows how much, were, and how to get traffic to your website
SEO Mastering :   SEO analytics of your website
WordTracker: Finds new keywords for your website

Social Media Tools

Later :  Visually plan, schedule, and analyze all your social media content in one place
Likeable Hub:  Likeable Hub is a comprehensive social solution for SMBs that could even replace your marketing agency or consultant by aiding in content creation, social listening, social media advertising, lead generation, strategy, support, and more.

I hope this article on free tools for non-profit organizations was helpful to you or your team!

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