Why UX?
User experience can make or break an entire website or app. Our process will ensure that your website is beautiful and easy for users. Our understanding of your goals and mission will make your digital experience perform at its best.
The user experience process always starts with research. Tools such as Google Analytics, HotJar, and interviews with internal stakeholders help us draw a picture of what works and what doesn’t. Primary research includes persona development, user flow story grams and post-design surveys. Utilizing multiple research techniques gives us proof that your new design is perfect.
Personas help us understand who is coming to your website and what they want to do on your site. Demographics and users might be 360 degrees apart. An example is an e-commerce website that appeals to 12-14 year-olds, their parents and their grandparents. Urban, sub-urban or somewhere in between. In order to create the best experience possible, we need to create a vision of who uses your website.
There are many ways that a user might find the content they need on your website. We want to build the fastest way to get from point A to point B. By understanding who your users are, and the current paths they take, we are able to design the most direct route (at the same time, showing them more content that they are interested in seeing.)
Wireframes define the user experience, prioritizes the content functionalities and intended behaviors of your project. Each wireframe needs to perfectly align with the intent of the page and is the roadmap for the graphic designer. We approach the wireframe part of your project with an eye toward ultimate usability, enabling your project to perform it’s best.
Many people want to get right down to brass tacks before they even understand if they have a viable product and how a user might navigate it. User experience allows you to make mistakes before actual development occurs. It’s part science, part art.
Companies with highly effective UX have increased their revenue by 37%, and top 10 UX leaders in America outperform the S&P with close to triple the returns – a significant lead. This clearly shows the ROI of UX design.
48% of users say that arriving on a business site that isn’t working well on mobile will be seen as an indication of the business simply not caring, and 52% said that a bad mobile experience made them less likely to engage with a company in the future.
With user experience focused web design, a company is forced to create for their customer. A relationship is formed and it grows, bonding the customer with the product. Our cross-functional team put your customer at the forefront of design and user experience.
