10 Pages to Have on a NonProfit Website Design
Your website is one of the most essential marketing tools, so it’s imperative you include the right information for website visitors. A non-profit web design is a reflection of your cause’s mission; it should inspire potential donors by making your values and goals clear and by presenting them with impactful stories about past donations. To ensure your website is effective, it’s crucial to understand the 10 pages to have on a nonprofit website, each serving a unique purpose in connecting with visitors.
Your nonprofit website might be the first point of entry for someone learning about your organization—what you stand for, who you help, and why they should get involved. Whether visitors arrive through a search or a social media post, building a great nonprofit website starts with including these 10 pages to have on a nonprofit website among the key elements for success.
Here are the 10 pages to have on a nonprofit website
1: The Homepage
Your homepage is often the first thing visitors see when they visit your site, making it a critical component of a successful nonprofit web design. It should provide a positive and engaging first impression while helping visitors understand what your organization does and what sets it apart. As one of the 10 pages to have on a nonprofit website, your homepage is an excellent opportunity to showcase your organization, highlight your impact, and introduce your programs. It should also be easy to navigate and make it clear what you offer so visitors can quickly find the information they need.
Your homepage should bring your organization to life for your users so that anyone who comes to your homepage will understand the next part of their user journey. It is the most important part of a non-profit website design. All other pages will flow from that area.
Included elements on a non-profit homepage
- High-quality and powerful top image (or preferably video) that draws the user’s attention immediately.
- A clear and compelling mission statement that explains the organization’s purpose and goals.
- An overview of the programs and services offered by the organization.
- Information about upcoming events, news, and opportunities for involvement, such as volunteer opportunities and fundraising events.
- Easy access to your donation page.
- Impact Stories and Testimonials: A section featuring success stories and testimonials from people who have been impacted by the organization’s work.
- A list of the organization’s partners and sponsors.
- Easy call-to-actions that encourage visitors to take the next step in their user journey, whether it’s signing up for a newsletter, making a donation, or learning more about your organization. This should definitely be part of the 10 pages to have on a nonprofit website.
- A search bar or navigation menu that allows visitors to easily find the information they’re looking for.
- A responsive design that ensures the homepage looks great and functions well on any device, including smartphones and tablets.
- A clear and concise value proposition that tells visitors what they can expect from your organization and why they should choose you over your competitors.
- A well-written and compelling title headline that captures visitors’ attention and encourages them to explore the rest of the site.
- Links to any relevant external sources, such as industry publications or partner organizations, that can help visitors learn more about your work.
- Easy ways for them to connect with you.
Examples of website homepages we love!
2: Mission Statement
A mission statement is one of the 10 pages to have on a nonprofit website and is a brief, concise explanation of your organization’s purpose and goals. It’s an essential element in nonprofit web design, defining the reason your organization exists and providing a framework for decision-making and action. A strong mission statement should be clear, inspiring, and aspirational, offering direction and focus for both the organization and its members. It should be easily understood by anyone, regardless of background or expertise, and should leave a lasting, meaningful impression.
We believe that mission statements can be in the header image or in a video that is featured on the homepage. Here is a video example that We Are Immediate produced that we believe is very powerful:
3: About Us
The “About Us” section is one of the 10 pages to have on a nonprofit website, offering visitors valuable information about your organization, its history, mission, values, and key leaders. This section serves as a vital introduction, helping visitors understand who you are and what you do. We Are Immediate builds About Us pages to link to deeper content within the nonprofit website, often referred to as Landing Pages. This page plays a crucial role in building trust and credibility with potential supporters and partners, while also explaining what sets your organization apart from others in the field.
Examples of non-profit about us pages we love!
4. Staff and Board Bios
Including Board and Staff Bios is one of the 10 pages to have On a nonprofit website, as it introduces your organization’s leadership to the public. This page demonstrates to potential donors, volunteers, and supporters that your nonprofit is run by experienced and qualified individuals, promoting transparency and trust in your mission. Each bio should include the person’s name, title, background, history with the organization, areas of expertise, and any relevant outside involvement to provide a well-rounded view of their contributions.
It is also a good idea to include a photo of the person, as this helps to make the bio more personal and engaging. Including bios on your non-profit website can also help to showcase any awards or recognition given to the organization or its leaders. This can be a great tool to help attract more donors and volunteers and to show the public that the organization is doing great work.
Great Examples of Staff and Bio Pages
5. Stories and Impact
Equally important to nonprofit web design are Impact and statistics pages. These pages demonstrate to potential donors and sponsors that their money is going to a legitimate cause with a good track record of results. It illustrates that their support makes a true difference in the lives of those they are helping.
Written case studies are one of the 10 pages to have on a nonprofit website, offering a comprehensive and detailed look at your organization’s impact. They include information on the goals achieved, challenges faced, and successes delivered, making them powerful visuals for potential donors, grant-makers, and other stakeholders. These case studies not only demonstrate the real-world effects of your work but also serve as valuable tools for your organization to track project progress and measure program success over time.
But there is nothing like video to more illustrate your organization’s impact. When done correctly, video can be an incredibly powerful tool for showing the impact your organization has, both for your stakeholders and for potential donors. Video can also be used to showcase the people and the stories behind your mission, which can help people feel a deeper connection to your work and your cause. Here is an example of what we produced for Riverstone Senior Life Services:
6: Program Details
The program detail page is one of the 10 pages to have on a nonprofit website, as it helps various visitors—potential clients, donors, or sponsors—understand how and why they should get involved. This page is crucial for attracting individuals and organizations to your cause, driving a more successful and lasting impact. It serves as the primary location where visitors can learn about the programs you offer. Be sure to include a clear description of each program, details about the people, places, or things it helps, contact information for getting involved, and any relevant time or location details.
Your program detail pages should be like an advertisement for your non-profit with great visuals in the form of imagery or videos, in addition to text descriptions. You can also include information about any resources or support that you can provide to those who are participating in the program. They should also include easy ways for people to contact you and donate.
Programs should include specific steps and detailed information for individuals or organizations interested in getting involved. As one of the 10 pages to have on a nonprofit website, this page should help potential participants understand what is expected of them and how their involvement contributes to the program’s success. Additionally, provide information about any resources or support your organization offers to participants, ensuring they feel empowered and informed about their role in making an impact.
Program Detail Pages We Love
7: News and Updates
Updates are a key feature and one of the 10 pages to have on a nonprofit website, as they keep your audience informed about recent accomplishments and stories. Aim to post at least once or twice a week. Instead of posting solely on social media, share links from social platforms to your updates page to drive website traffic and boost engagement and donations. Include relevant keywords in your updates to help more people discover your nonprofit online. Additionally, keep news updates organized and easy to navigate with filters and search functionality, ensuring users can quickly find the information they’re looking for.
News Updates We Love
8: Donation Page
The donation page is one of the 10 pages to have on a nonprofit website and should be designed to inspire and engage potential donors. It should feature a clear call to action, create a sense of urgency, and demonstrate how donations make a tangible impact. Use visuals that illustrate the results of contributions, and share compelling stories of individuals or communities your organization has helped. This approach helps donors understand the difference their support can make and encourages them to take action.
Provide multiple payment options that are easy to use and secure. Make sure the donation form is optimized for mobile devices. Include a progress bar to show donors how close the organization is to reach its goal. Finally, include a thank you page that acknowledges the donor, confirms their donation, and offers them other ways to engage with your organization.
We Are Immediate integrates many different types of donation software including a WordPress plugin called GiveWP. We like it for its clean integration with WordPress. But other software that we’ve also integrated include DonorBox and Black Baud.
Examples We Love
9: Event Registration
If your organization hosts events, these pages are essential for summarizing event details, showcasing pictures and videos, explaining reasons to attend, and outlining any costs involved. As one of the 10 pages to have on a nonprofit website, an events page should include information on how to register, contact details for further questions, and a payment method if necessary. These pages also serve as a hub for promoting both upcoming and past events, featuring links to social media posts and other online platforms to boost visibility. Additionally, they provide contact information for event organizers and a way for visitors to sign up for email updates about future events.
We Are Immediate builds integrated registration pages within the WordPress structure using a plugin called Event Espresso. However, you can also link to other event registration software or payment gateways.
Event Calendar: If your organization holds regular events, a calendar page is a great way to keep your website visitors up to date. We Are Immediate builds custom event calendar pages that include the event details, registration links, and pictures. We can also integrate your calendar page with 3rd party software such as Google Calendar or Outlook. A detail Calendar page can easily be one of the 10 pages to have on a nonprofit website.
Event Registration Pages We Love
10: Get Involved
This page can serve as a landing page—a gateway to other pages—or as a stand-alone page with substantial content. As one of the 10 pages to have on a nonprofit website, it can include opportunities for volunteers, paid positions, donations, sponsorships, corporate support, and planned giving. The page should also provide information about your organization and why getting involved matters. Include resources for interested individuals, such as contact information, social media links, and a prominent call-to-action button. To inspire engagement, add success stories or other motivating content that encourages visitors to take the next step.
11: Contact Us
Even though this is page 11, I couldn’t leave it out! Contact Us is how people contact you by a form or email information. The contact us page form should have a spam blocker to prevent spam emails. Contact fields can include Name: Email Address: Subject: Message: After someone enters their name, a confirmation form should pop up You may also want to add a number or physical address for customers to call or visit if they need further assistance.
We hope these 10 pages to have on a nonprofit website design will get you started in the right direction!
