Affordable Non-Profit Websites

The goal of the discovery phase is to create a detailed blueprint that guides the design and development process, ensuring a successful and effective website. During discovery, our user experience expert defines goals, establishes a strategic plan for the site. Through a series of interviews and surveys, we identify your needs, target audience, and project requirements to ensure the final website aligns with your objectives. It involves interviews and questionnaires from stakeholders to understand your vision, brand identity, and goals, analyzing your competitors and best practices. User research helps us to understand your target audience’s needs and preferences. During this time, we also evaluate content and required website features.

The User Experience is a key part of the goals we aim to achieve, so finding a way to present all the content in a smooth and organized way can be quite a challenge and is one of our specialties. The ideal scenario would include easy to find information, a smooth donation process, clear proof on how the money users donate actually helps improve people’s lives, a visible and qualified Leadership, and a main focus on all the different programs if you should have them.

Our approach tends to be a colorful and eye-catching design, using and expanding on the organization’s color palette and logo, with a very expressive and strategic use of images to highlight key sections and elements. A clear contrast in the backgrounds of the different elements of a page can be a great way to delimit and divide the sections in a manner that helps create a reading flow and not interrupt it.

The development stage begins as soon as the first designs are approved by the client, to ensure that the website is completely ready within deadline. The extensive testing (in desktop, mobile, many different browsers and devices) of each template by the Immediate Affordable Websites team also starts immediately after the first templates are ready. By the time the content migration comes, every single template has been tested and optimized to the maximum.

Along with our content specialist, We Are Immediate will help you select and migrate content from your old website to your new, non-profit website.  This is a carefully planned part of the project, helping you identify key content as well as selecting imagery and video.

For the first three months of the project, you will have access to unlimited training.  In addition to that, we develop a video library for each portion of the website for future use.

All our websites come with Search Engine Optimization technology, tools, and training. By optimizing a website’s content, structure, and technical aspects, SEO helps ensure that it appears higher in search results, making it easier for potential donors and volunteers to find. This increased visibility leads to more organic traffic, which is often more valuable than paid traffic because it’s driven by genuine interest in the website’s offerings. Even more, SEO helps build credibility and trust, as users tend to associate higher-ranking sites with authority and reliability.