Volunteer Opportunities

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April 25, 2024
Getting volunteers to find you
by Lori Shecter

Make volunteer opportunities stand out on your website

Like any non-profit, you might depend on volunteers to help your organization run smoothly.  How can you make volunteers jump at the chance of working with your organization?  Here’s a list of the top 7 things you can do:

Example of a great volunteer page CLICK HERE

1:  Make it easy for volunteers to find your opportunities

  • Ensure volunteer opportunities are prominently featured on your homepage for easy access.
  • Cross-promote them across various sections of your website to increase visibility
  • Ensure your search function pulls up your opportunities.
  • Add your volunteer positions to Volunteer Match and Catch a Fire.

2:  Your volunteer opportunities should have easy-to-use forms.

  • Simplify the process of filling out and submitting forms for potential volunteers.
  • Streamline the form layout and minimize unnecessary fields to enhance usability.
  • If your website doesn’t have built-in forms, we recommend either Type Form or  Jot Form. 
  • Your CRM might have form-building capabilities but what we like about the two mentioned above is their ability to integrate them into WordPress.

3:  Flexible Orientation Options:

  • Offer a range of orientation times to accommodate the schedules of full-time working volunteers.
  • Provide options for both weekday evenings and weekends to maximize accessibility.

4:  Compelling Video Testimonials: Have video stories of your volunteers.  A picture speaks 1000 words a video speaks a million.  This also gives people a great idea of what they can expect when volunteering for you.  It is a great idea to add your impact statistics to these pages so people realize what they can accomplish.

  • stories of your volunteers to provide a more immersive experience.
  • Utilize testimonials to showcase the impact of volunteering and inspire others to get involved.

5:  Corporate Volunteerism Initiatives: 

Example of a great Corporate Volunteer Page

    • Stand out by offering corporate volunteerism opportunities to businesses.
    • Position these initiatives as team-building experiences, fostering camaraderie and community engagement.
    • Include sponsorship packages to attract corporate partners and support your organization’s mission.

6:  Detailed Volunteer Opportunity Information on Your Website:

    • Ensure your website provides comprehensive details and requirements for each volunteer role.
    • Clearly outline the responsibilities, time commitments, and any necessary qualifications.
    • This ensures potential volunteers can make informed decisions and find the best match for their skills and interests.

7:  Volunteer opportunities  should be easy to understand

    • Orientation:  A perfect time to educate your volunteers about your mission, values, and additional expectations
    • Detail boundaries:  What does that mean? What can a volunteer say and do in your name and what they can say about you during their tenure as a volunteer
    • Outline exactly what they are doing, what their responsibility is, and the days of the week.
    • Ensure there is a clear communications policy — how they can communicate with you.
    • Outline your social media policy when they speak about your organization
    • Have a list of expectations and responsibilities.
    • Recognize and appreciate!  How you do that is up to your organization but it is extremely important.

Advertising your volunteer opportunities*

If your website isn’t enough to drive more people to your volunteer opportunities, here are some ideas to get the word out:

We hope that this article has been helpful to you.  We Are Immediate offers many services to non-profits.  Click here to see them all.  If you would like a pro-bono consultation, please contact us.  We look forward to hearing from you!

*Please note that this is a partial list of databases that offer volunteer opportunities.  A search may uncover more ideas in your local area.

Have questions? Drop us a line.

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