10 Important Elements of Non-Profit Websites

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October 6, 2021
by Lori Shecter

Your website is the gateway to your non-profit. It has to do amazing things for your organization and it is the only digital vehicle that you have complete control over. With Facebook rolling out changes every day, your non-profit website can help raise money, bring in new clients, and ensure that any donor, sponsor, or grantor has the right impression of your non-profit. The wrong non-profit website can hinder your ability to accomplish your mission. This top 10 list of important elements can help your non-profit achieve the miracles it sets out to do!

  1. Homepage: Do people understand what you do and why? Since people have the attention span of a gnat, (the average time spent on a page is under 30 seconds according to Google) they need to know, Immediately after landing on your homepage, what you do and why you do it. Example 1,  Example 2
  2. Easy ways to donate: I’m not talking about a Pay-Pal button. Is your donate page compelling? Does it share information about what you need the money for and who it will help? Example 1, Example 2
  3. Stories: Client stories will help humanize your mission and make people understand why they should donate. We created these videos mostly by using ZOOM, free YouTube Music and a video editor. Example
  4. Impact: No matter how large or how small, how many people, animals, places, or things have you affected. This helps tell YOUR story. Example
  5. Staff Pages: we want to know who you are
  6. Program details: What you do and how you do it important elements
  7. News/Blog: Keep us updated on all your events and activities
  8. Areas for sponsorship: Showcase the largest donors. They deserve your attention.
  9. Video testimonials: they tell a story a million times better than words
  10. Check out how it looks on a handheld device: You might not be able to do this as easily but nonetheless, give it a try!

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