We Are Immediate’s search engine optimization gurus know that there are certain elements your website needs to boost its search ranking. We also know that you don’t always have the time to find out exactly what is holding your site back. Our expertise in all facets of web development helps us help you get your website on track.
Search engine optimization (SEO) is the practice where a website seeks to generate increased traffic by raising its placement in search. In the long run, SEO saves you money because your website will organically appear on top search results through continued content update and world class SEO practices.
It is important to be on page 1 or 2 of search results because over 75% of users stop searching after page 2. In addition, your potential customer is three times more likely to click on an organic link than a search ad. Regardless your business category, page rank is powerful thing. If your site does not show up on page 1 or page 2 search results, it drastically lowers your return on investment.
We Are Immediate firmly believes in the usage of relevant, unique, and expert content when it comes to search engine optimization. We will make sure all your titles, tags, and keywords are relevant and in place. We also have a checklist regarding the different aspects of your site and can offer suggestions for improvements. If you are short on time or manpower, we can even take on your SEM/SEO tasks ourselves.
We Are Immediate can create any e-commerce software solution that is needed by your business or non-profit organization. Please contact us for a consultation to evaluate the best solution for your requirements
It is the ability for people to find your website when they search for your keywords on Google, Yahoo, or Bing. They find you for free, not because you paid for advertising.
Well, the honest answer is that no one knows the precise answer, because Google keeps changing its algorithm. What we do know is the following three things. First, content is king, meaning that delivering unique and relevant content, being clear about your services and expertise, and marketing yourself wisely will help you rank in search. Second, technology makes a difference, meaning that code on your website will help search engines find you. This could be something as simple as h1 tags and keywords, to having your website be responsively designed. Last, links from other sites to yours are important. Even having ties to social media platforms can help boost your SEO results.
Here is an example. Let’s say you are a business based in New York City. Your challenge is greater than a business based in rural Oklahoma, because not only are you competing with more brick and mortar locations, but you also have a virtual fight over search engine optimization. When prospective customers search a business based on your keywords, the size of your city and the number of business in that city will affect your ability to rank high on that keyword. For example, a search for “law firms NYC” turns up 54 million results versus 91000 results in Oshkosh, WI. Since most people don’t look past page two, achieving good SEO in NYC is much more difficult than in Oshkosh.
There are several steps you can take to improve your web rank. You can set up a content calendar so your website is updated at regular intervals with articles that contain keywords reflective of your business offerings. Make sure all your page titles are relevant and that your content is useful and interesting. You can also post content on social media platforms, including YouTube (which is owned by Google and could help with SEO marketing) to create back links. Lastly, you should make sure your web development company has properly coded your website for the search engines. This is a critical piece of the puzzle, whether you use Drupal, WordPress, Umbraco, or other content management system, your web developer holds the key to your success.
