6 Charity Web Designs that Show Results

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October 19, 2024
by Lori Shecter

These charity web designs were selected because they have a proven track record of increasing donations and awareness about their non-profit.  You will notice that each distinctive site offers something slightly different from the other, whether it’s page layout, navigation, or donation forms.  But all of these charity web designs are more than just visually appealing—they make it easy for users to engage with the mission and take meaningful action. Here, we explore six standout non-profit websites that excel in content, design, and usability.

1. Community Partners International – CPIntl.org

Community Partners International (CPI) is a nonprofit organization focused on improving health and human rights for vulnerable communities in Asia. Their website stands out as an exemplary charity website for several reasons: The website has a clean, professional design that immediately captures attention visually and graphically. The minimalistic layout, combined with vibrant imagery of the communities they serve, creates an inviting and visually appealing experience.

  1. Colorful and Modern Design: The website has a clean, professional design that immediately captures attention. The minimalistic layout, combined with vibrant imagery of the communities they serve, creates an inviting and visually appealing experience.
  2. User-Friendly Experience: We designed an intuitive yet simple navigation, that has easy-to-understand drop-down menus, and clear calls-to-action. Whether visitors want to learn more about the organization’s work or make a donation, they can quickly find what they need with just a few clicks
  3. Mission Statement Front and Center: CPI’s mission to empower people in underserved regions by improving access to healthcare and rights is prominently displayed on the homepage. Their commitment is communicated, making it easy for visitors to understand the core values and goals of the organization. Additionally, CPI’s impact is visually appealing.
  4. Impact Stories that Resonate: The website features detailed video stories and reports on the impact of their work in various regions. These stories include real-life case studies, testimonials, and data that show the measurable difference CPI is making in healthcare and human rights. It is hard not to be inspired by the work that CPI achieves.
  5. Clear Donation Options: We were excited to partner with Fundraise Up, the donation-driving platform that allows us to create unique pages and individual campaigns. The donation page is designed to make contributing simple and effective. It offers multiple options for giving, including one-time or recurring donations, and even provides information on how donations directly impact CPI’s programs. Additionally, there are options for corporate partnerships and legacy giving, appealing to a broad range of potential donors. Good donation options are important for charity web designs.
  6. Responsive Design for All Devices: CPI’s website is fully optimized for mobile and tablet users, ensuring a smooth experience regardless of the device. This is crucial for modern nonprofits, as users increasingly access sites from mobile devices.

Overall, CPIntl.org successfully combines impactful storytelling, ease of use, and compelling visuals to inspire visitors to take action and support their cause.

2. Peninsula Family Service – PeninsulaFamilyService.org

Peninsula Family Service supports underserved individuals and families in the San Francisco Bay Area. This is one of our charity web designs that excels at creating an engaging online experience, while at the same time, maintaining their branding identity.

  1. Easy to find Programs: The user experience of this website makes it easy to find the help that they need.  With a robust drop-down navigation and a unique search box, We Are Immediate charity web designs help serve everyone in the community.
  2. Well-Laid-Out Pages: Our process of ensuring great inner page design makes PFS.org an easy way to find the content that users seek.  We use a special process called “page purpose” that ensures each page delivers on a marketing goal.  We can see from Google Analytics that, year-over-year, traffic increased a whopping 159%!
  3. Responsive Design: The mobile experience is seamless, with elements adjusting gracefully to smaller screens without compromising quality.
  4. Visual Storytelling: Images and videos of their service beneficiaries are prominently displayed, adding a human touch to their mission.
  5. Interactive Features: Interactive tools, such as event registration forms and volunteer sign-ups, are easy to use and increase user engagement.
  6. Donation Page with Impact Options: The donation page is user-friendly, offering suggested amounts tied to specific programs to help donors understand the impact of their contributions.

3. Randall’s Island Park Alliance – RandallsIsland.org

 

The charity web designs of Randall’s Island Park Alliance focus on maintaining and promoting Randall’s Island Park in New York and all its various free educational programming. Their website stands out in several key areas:

  1. Interactive Map Feature: The site features an interactive park map, which allows users to explore areas of interest and upcoming events, a unique feature that adds a layer of user engagement.
  2. Event-Centered Content:  The robust event calendar provides frequent updates on events and activities happening at the park, keeping users informed and connected.
  3. Eye-Catching Graphics: Bright, attractive images of park activities and the environment are central to the website’s design, evoking a sense of adventure and community.  There is nothing as beautiful as the natural images of Randall’s Island.  In addition, as part of We Are Immediate’s charity web designs, we created a library of animated icons specifically for each area of the website, to increase easy navigation.
  4. Smooth User Experience: Navigation is a breeze, with clearly labeled sections and fast-loading pages, enhancing the overall user experience.
  5. Focus on Accessibility: The site includes content in multiple languages and easy-to-read text, making it accessible to a broad audience.
  6. Easy Donations: Beautiful story-telling donation page – we focus on ensuring that once a user gets to the donation page, they know the specific benefits that Randall’s Island provides to the citizens of NYC.

4. Education Writers Association (EWA) – EWA.org

The Education Writers Association (EWA) works to improve the quality of education coverage to create a better-informed public. Their website is an excellent resource for education journalists and other professionals:

  1. Extensive Content Library: EWA.org provides numerous resources, including reports, toolkits, and articles, offering substantial value to its visitors.
  2. Well-Organized Structure: The content is logically divided into sections for different users (e.g., journalists, and educators), improving navigation and user engagement.
  3. Strong Visual Identity: The website uses bold, distinct visuals that resonate with its target audience of journalists and media professionals.
  4. Mobile Accessibility: The website adapts well to mobile platforms, ensuring that the educational tools and reports are easily accessible on any device. We understand that in order for users to have the best experience with charity web designs, the mobile experience is critical.
  5. Engagement Tools: The website offers various interactive features, such as event registration and membership sign-ups, making it easy for users to get involved.
  6. Detailed Donation Page: The donation section outlines various ways users can contribute, with options to give directly or sponsor programs related to educational journalism.

5. Flatbush Development Corporation – FDConline.org

The Flatbush Development Corporation (FDC) is a nonprofit organization that fosters community improvement and economic development in Brooklyn. Their website is a shining example of how to engage a local audience:

  1. Localized Content: FDConline.org provides clear, concise information about its initiatives, including housing, youth services, and economic development programs tailored to the needs of the Flatbush community.
  2. User-Friendly Layout: The design is clean and easy to navigate, with well-organized sections for each of their programs, allowing users to quickly find relevant information. Oftentimes, charity web designs have too much content and too little imagery
  3. Community-Centered Stories: The site features impactful stories and testimonials from residents who have benefited from FDC’s programs, giving a personal touch to the organization’s mission.
  4. Mobile Optimization: The website is fully optimized for mobile devices, ensuring users can access important information or make donations on the go.
  5. Vibrant Visuals: The use of colorful, community-centric imagery reflects the vibrancy and diversity of Flatbush, fostering a strong connection with site visitors.
  6. Efficient Donation Page: We designed the donation page so that FDC’s stories and impact could easily be found and used to encourage site visitors to donate.  Engaging donors is one of the most important aspects of charity web designs.

6. McSilver Institute for Poverty Policy and Research – mcsilverinstitute.nyu.edu

The McSilver Institute at NYU addresses poverty and social injustice. Their charity web designs effectively engage visitors in several ways:

  1. Strong Content Focus: The website provides a wealth of research, reports, and articles on poverty, mental health, and social policy, solidifying its authority on the subject.
  2. Modern Design Aesthetic: The sleek, minimalistic design enhances the user’s focus on the critical content and makes the site feel professional and trustworthy.
  3. Resource Availability: The site features an extensive library of reports and data, making it a valuable resource for both academics and the public. This is important for specific charity web designs that focus on research.
  4. User-Centric Experience: The navigation is designed to allow users to easily explore topics of interest and download materials without unnecessary clicks.
  5. Professional Graphics: Visual elements such as infographics and charts are used to convey complex data in a digestible manner.
  6. Impact-Driven Donations: Their donation page effectively communicates how contributions directly support their research and community efforts, encouraging recurring giving.

In summary, these charity web designs are an excellent example of the elements you should be offering on your non-profit or charity website.

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