Award winning non-profit web design

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July 23, 2023
Getting a website to achieve your goals
by Lori Shecter

The beginning: Goal-achieving non-profit websites

When I left corporate America 15 years ago, I wanted to create a web design company that provided small to medium businesses with top-notch functionality and design akin to large corporate websites. We began our process by hiring the best and most talented designers from diverse walks of life.   In the early days, half of our clients were non-profit organizations. As an avid donor myself, I loved being able to work with these organizations to help them create powerful goal-achieving non-profit website designs. During this time,  I realized I could make a greater impact in the world by focusing all our design efforts within the non-profit sector. This marked the beginning of an exceptional journey for our award-winning non-profit web design and development company. With a passion for helping non-profits achieve their missions, We Are Immediate stands out from the crowd, thanks to its unique design strategy and unwavering commitment to excellence.

Design Strategy: Every Page, has a Purpose

What sets our award-winning non-profit website design apart from other non-profit web design agencies is our meticulous approach to design. While many competitors focus solely on creating visually appealing homepages, we believe in creating unique designs and functionality on every page of your website.  Each page design is synergistic with every other page on your website.  Additionally, and perhaps most importantly,  every page has a specific goal. Through a comprehensive process encompassing research, discovery, user experience, graphic design, and development, each page is created to achieve a clear marketing purpose. Whether to encourage donations, registrations, event attendance, etc., catch the eye of a funder, or provide services to clients, we make sure that all pages have a clear user strategy that can be measured and achieved. It is important for goal-achieving non-profit website design to be able to statistically measure through sales, donations, and Google Analytics, that your goals are being accomplished.

Client Involvement and Iterative Process

The reason our clients love us, and the reason we are so successful for our non-profit organizations is that we have a firm commitment to collaboration during the non-profit web design process.  We encourage our clients to provide us with marketing and goal details for each page. The iterative process begins with discovery and wireframing, followed by content alignment and graphic design. To ensure the end product aligns with both the client’s vision and the end user’s needs, the designs undergo rigorous user testing.  But in the end, the proof is in the pudding.  Not only do our clients

Boosting Donations with Compelling Stories

Today, it’s all about story-telling.  Since all users have the attention span of a gnat (thank you social media) we know that essential to the success of your award-winning non-profit web design, is the process of weaving captivating narratives throughout your website. Rather than confining donation stories to a single page, we strategically design content areas throughout your website, creating an emotional connection with potential donors. Coupled with impactful statistics and success stories on donation pages, this approach fosters a sense of trust and transparency that motivates visitors to contribute to the cause.  You can never stop telling your story!

These examples of donations pages have helped raise millions of dollars

FDC Online

Driving Event Registration and Program Attendance

We Are Immediate designs pages that will increase event registration, ticket sales, and program attendance, through a detailed process of visual appeal, user experience, and content strategy. By incorporating beautiful images and videos alongside streamlined checkout and payment processes, we create a seamless journey for potential attendees. Additionally, powerful homepage videos have proven to be a game-changer in driving event attendance, coupled with well-crafted social media plans.  Our goal of achieving award-winning non-profit website design visualizes and tests what all different types of users experience when registering for events and because our websites can be easily changed, if we find a better way to increase performance, we can change it even after the website is live!

Embracing Emerging Trends

Remaining at the forefront of non-profit web design, this company embraces emerging trends, including simplifying designs, leveraging powerful video and imagery, and integrating AI technologies. Attending conferences and immersing the team in the latest technology ensures they stay up-to-date with the best practices in the ever-evolving digital landscape.

Measuring Success and Ensuring User-Friendliness

Success is quantified through various metrics, such as website traffic, engagement levels, event attendance, and increases in donations and grants. Utilizing Google Analytics, the company meticulously tracks the achievement of website and page goals, leaving no room for ambiguity. Moreover, to address a common concern among non-profits, we develop customized admin panels that make content management a breeze.

User-Friendly and Inclusive Design

Inclusivity and user-friendliness are at the core of every non-profit website crafted by We Are Immediate. Our designs cater to both desktop and mobile users while adhering to ADA-compliant technologies, ensuring accessibility for all individuals. We firmly believe that a user-friendly website encourages higher engagement and deeper connections with visitors.  Colors, fonts, font sizes, contrast, and more, is an essential part of WCAG guidelines.

In the End and About the Picture

Through a journey that began with the desire to provide corporate-level web design to businesses, We Are Immediate found its true calling in supporting non-profits. By prioritizing unique marketing goals for each page, fostering client involvement, and incorporating compelling story-telling we have successfully helped non-profit organizations achieve their missions. With a focus on user-friendliness, award-winning design, and staying abreast of emerging trends, We Are Immediate will always make a significant impact in the non-profit sector, one exceptional website at a time.  If you are looking for some advice on your non-profit website, or you’re starting the process of a new website, please contact us for a pro-bono evaluation!

When we were first starting, and before the advent of AI, we wanted an image that would make us stand-out from the crowd.  And this amazing hand-crafted creation from our designer in photoshop did just that!

Have questions? Drop us a line.

    Fund Raising
    Web Development
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