MSPCA
Nonprofit WordPress
Combining user research, strategic planning, and mission-driven design, We Are Immediate partnered with MSPCA-Angell to create the Northeast’s largest nonprofit animal hospital and adoption center. We made finding veterinary care, emergency services, adoptions, and resources EASY. Our scalable, user-centered website is built to support thousands of visitors across multiple locations and services for many years to come.
We architected a world-class veterinary finder and simplified complex patient journeys. The new MSPCA site is a seamless end-to-end experience that helps families quickly find care for their animals when they need it most.
- Custom web design
- Custom web developmet
- Donation
- Mobile responsive
- Multilingual
Before
After
Page traffic to MSPCA Angell Medical Centers increased!
Launch May 2026
Our Process
SEO
Hand in hand with research is keyword-driven SEO. We place a strong emphasis on AI SEO and begin optimizing the client’s existing website immediately—so no time is wasted and results start building from day one.
All our websites come with Search Engine Optimization technology, tools, and training. By optimizing a website’s content, structure, and technical aspects, SEO helps ensure that it appears higher in search results, making it easier for potential donors and volunteers to find.
This increased visibility leads to more organic traffic, which is often more valuable than paid traffic because it’s driven by genuine interest in the website’s offerings. Additionally, SEO helps build credibility and trust, as users tend to associate higher-ranking sites with authority and reliability.
Research
Every project begins with in-depth primary research, ensuring that both design and functionality are precisely aligned with our clients’ needs. This rigorous approach minimizes missteps and allows us to deliver thoughtful, effective solutions that truly work.
UX Design
User experience is a core focus of MSPCA website. Using our detailed methodology, we designed the site with easy-to-find information, robust search and filtering tools, and multiple pathways that allow users to quickly access everything they need.
Graphic Design
Our approach for MSPCA focused on a vibrant, engaging design that builds on the organization’s existing color palette and visual identity. Through expressive and strategic use of imagery, we highlighted key programs and calls to action, guiding visitors through the site with clarity and purpose. This thoughtful design approach has led to a significant increase in user engagement and has directly contributed to stronger donation activity.
Development & QA
Our approach for MSPCA harmonized a modernized visual palette with a sophisticated UX strategy. By prioritizing high-impact calls to action and intuitive user journeys, we didn’t just redesign a website; we engineered a digital platform designed to increase conversion.
