Web Design

 

 

Web Design

Geared toward making life simple.  We Are Immediate’s web design process ensures that we deliver a pixel-perfect design that is aesthetically beautiful and delivers all your marketing goals. 

Discovery

The discovery phase is perhaps the most essential part of your entire website redesign.  During discovery, we understand all page types all technical functionality, and how the website fits together to deliver on your marketing goals. During discovery, we also learn about your tastes and how to match design elements with functionality.

SITE MAP AND WIREFRAMES

This part of the design is called the user experience.  Here we outline the top navigation and we map out (like a blueprint) all the pages of your website and where all the elements of each page. Wireframes define the user experience, prioritizes the content functionalities, and intended behaviors of your project. Each wireframe needs to perfectly align with the intent of the page and is the roadmap for the graphic designer. We approach the wireframe part of your project with an eye toward ultimate usability, enabling your project to perform it’s best.

Branding

Branding is where we help you create your logo,  define your colors, and apply them to your website.  Great branding inspires people to take action. Perception is reality, and so the world must be compelled to act by knowing who you are and what your organization stands for…with a glance.

Graphic Design

Graphic design is almost like shopping for a new couch.  It’s when we get our hands deep into virtual paints. Your website will come alive before your eyes, and the fun part is that you will see it every step of the way.  The graphic design part of your website starts with two to three versions of your homepage.  Once the homepage design is finalized we apply those styles to the rest of the website pages.

Mobile-first philosophy

If it doesn’t look good on a mobile device, you might as well close up shop.  We know that 60% of website traffic is from a mobile device.  We need to ensure that your website looks as perfect in the palm of your hand as it does on a desktop computer.

We Are Immediate puts graphic design first when creating a website.  We know that your website is usually the first introduction someone has to your company.  We strive to make lasting impressions for you and your potential clients.

THE IMPORTANCE OF WEB DESIGN

What is the difference between web design and web development.
Web design is understanding how to graphically depict functionality on your website, how to layout each page, and how to complete your brand.  Web development is the actual coding and technology of your website.
Perception is reality.
If users find your app or website graphically beautiful, they are more likely to trust your organization or your product and they will be more inclined to engage with you.  If you have an ugly website, unfortunately, they will quickly take their business elsewhere. 90% of users reported they stopped using an app due or website bad design.
Mobile versus Desktop Design
48% of users say that arriving on a business site that isn’t working well on mobile will be seen as an indication of the business simply not caring, and 52% said that a bad mobile experience made them less likely to engage with a company in the future.
Design is Key.

With user experience focused web design,  a company is forced to create for their customer. A relationship is formed and it grows, bonding the customer with the product. Our cross-functional team puts your customer at the forefront of design and user experience.