To stay competitive, e-commerce sites need to offer shoppers a seamless experience across multiple devices. In order to keep up with the changing trends, e-commerce websites should focus on providing an optimized user experience across different platforms. The rise of mobile shopping has changed how consumers shop online. Nowadays, people expect to be able to buy products on any device at any time. This means making sure that the site looks good and functions well on desktop computers as well as smartphones and tablets.