These 10 Tips will make your Woo-Commerce website ROCK

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March 22, 2022
by Lori Shecter

But first, what is Woo-Commerce?

Woo-commerce is an e-commerce platform that is used by millions of online entrepreneurs from all over the world. Woo-commerce offers an amazing experience that allows you to sell online, track orders, integrate with accounting systems such as Quick books, integrate with POS systems and payment gateways, as well as manage your inventory, print shipping labels, and much more.

The reason that there are so many online shopping sites using this open-source content management system, is that it’s specifically designed for e-commerce. In order to make your Woo-Commerce website the best it can be, we’ve compiled these 10 Woo-Commerce Tips. These Woo-Commerce development best practices will help you build a website that helps build your business and making costly mistakes.

Tips for a high-quality Woo-Commerce e-commerce site

1:  Choose the correct theme– A theme is different than complete customized work because some of the development is already completed, thus reducing the time and the cost of development. Choosing the wrong theme is a mistake that a lot of developers make. Everything may appear fine at the beginning, but it is after stress testing that problems occur.

 How to ensure correct theme selection:

  • Understand the business goal
  • Identify plans for growth
  • Understand the size of the business, category, and product amounts.

Some Woo-Commerce themes work well for small websites that only have a few products, but are a bad choice for those that have hundreds of items listed across different categories. If the Woo-Commerce themes that are currently available don’t suit your needs, hire a Woo-Commerce development professional to create one for you. A custom-made theme will also have the advantage of ensuring that your site’s look and feel are truly unique.

Fast Theme Files: This means that your page loads super fast. Not only is this good for user experience, but Google has also defined fast website loading as one of the primary keys to help your site get a good Google grade.

2: Define your user experience – from search, to add to cart, to check out. A good user experience will help increase sales from your store and avoid shopping cart abandonment. If your store is not easy to use than it will act as a sales killer, not a sales builder. User experience is defined prior to graphic design and development with a UX expert and wireframes.

3: Make sure that your Woo-Commerce store is responsive. Over 50% of all e-commerce occurs via mobile devices. In addition, Google now penalizes websites that are not mobile-friendly. Make sure that your e-commerce website is mobile!

4: Design: Your graphic design should reflect your brand and help prospective buyers to understand who you are, what your product is, and what they can expect from your company. Remember perception is reality, so if you don’t have kick app design, you could be turning off potential shoppers. This means that you need to have great category pages, great product pages, and most of all, GREAT IMAGES. Don’t spend money on the development, only to end up with blurry product shots.

Magento Design

5: Site Structure and Navigation: One of the primary reasons why online shoppers leave an online store to go look elsewhere is because of poor site navigation. Any expert in Woo-Commerce development will tell you that making your site easy to navigate for users should be the number one priority when you design an online store.

Some visitors may arrive at your homepage, while others may get to product pages directly from search engine results and links on other websites. All of your users should be able to browse your website easily and access all of your products. Every item that you sell should be neatly categorized so that users are able to find what they need. Few people want to spend half an hour just trying to find a product that they want on a website. If they can’t quickly get what they want, there is a high chance that they will just leave.


Magento Store

6: Sell, sell, sell! Make sure that your Woo-Commerce store easily allows you to have items on sale, feature offers, discount codes, coupons, and more.

7: Search Engine Optimization: Your Woo-Commerce store should be built with great SEO. Your web developer and content manager need to ensure that your h1 tags, h3 tags, metadata, and URL structure are properly optimized.

8: Use a dedicated or cloud server to manage site performance
While an online store that uses Woo-Commerce can technically run on a shared server, doing so is not recommended. An online store powered by Woo-Commerce will use a lot of resources. Your site might work fine on a shared hosting account if you only get a handful of visitors a day at most. Anything more and your visitors will get a poor experience. A better idea is to get a VPS, dedicated, or cloud server that provides support for PHP and MySQL.

9: Don’t Modify the Code
As Woo-Commerce is an open-source eCommerce platform, its codebase can be edited by anyone. Avoid modifying the code base unless you have absolutely no other choice but to make your online store work the way you want it to. Modifying the code has the potential of causing issues should you install extensions or upgrade Woo-Commerce to a newer version.

10: Installing third-party extensions may also cause problems in certain situations. Therefore, you should always ensure that any extensions that you use are compatible with your version of Woo-Commerce. Any extension that you don’t need and don’t plan on using should be deleted.

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