Not starting with user experience is like building a house without a blueprint. We analyze what works, what doesn’t work, and how to make your website the best it can be.
User experience can make or break an entire website or app. Our process will ensure that your website is beautiful and easy for users. Our understanding of your goals and mission will make your digital experience perform at its best.
The user experience process always starts with research. Tools such as Google Analytics, HotJar, and interviews with internal stakeholders help us draw a picture of what works and what doesn’t. Primary research includes persona development, user flow story grams and post-design surveys. Utilizing multiple research techniques gives us proof that your new design is perfect.
Personas help us understand who is coming to your website. Demographics and users might be 360 degrees apart. An example is an e-commerce website that appeals to 12-14 year-olds, their parents and their grandparents. Urban, sub-urban or somewhere in between. In order to create the best experience possible, we need to create a vision of who uses your website.
There are many ways that a user might find the content they need on your website. We want to build the fastest way to get from point A to point B. By understanding who your users are, and the current paths they take, we are able to design the most direct route (at the same time, showing them more content that they are interested in seeing.)
Wireframes define the user experience, prioritizes the content functionalities and intended behaviors of your project. Each wireframe needs to perfectly align with the intent of the page and is the roadmap for the graphic designer. We approach the wireframe part of your project with an eye toward ultimate usability, enabling your project to perform it’s best.
Many people want to get right down to brass tacks before they even understand if they have a viable product and how a user might navigate it. User experience allows you to make mistakes before actual development occurs. It’s part science, part art.