25 Things to Do When Social Media Goes Down

Frankly, I was happy that social media was down and many people that I talked to felt the same way!   It made me realize 2 things:

1. How much wasted time that I spend “catching up” (without even realizing that I do this for a break)
2. Our reliance on social media for… well, just about everything.

Here’s a list of things you can do and should do in case of global failure again, but even if you don’t have global failure!

Website Updates

• Check your homepage and see if it has new and compelling content.
• Create new case studies, stories, videos.
• View your Google Analytics and see how your traffic is performing.
• Install FREE software like Mouseflow or Hotjar to see what issues your website might be having.
• Create a new blog post that is SEO friendly – mentioning your keyword 5 times.
• Make sure you have a great SEO plugin like YOAST which works with WordPress.
• Make a content plan for the next month.  Check out a free tool like Trello to help you
• Check out your donation pages.  Do they compel people to donate?

Social Media

• Create all your social media posts for the next 5 days. Use Trello or Asana free versions to help you schedule.
• Ensure that your website reflects these posts in a news update.
• Plan a :30 or :60 Video series for the next month.
• Research cool posting tools like Onlypult.
• Research new design tools like Figma (free).
• Find cool photos to use on Unsplash, Pixabay, or Adobe Free Images.
• Investigate how to use YouTube or Vimeo more effectively to help your business or organization.
• Check out your Google business page and see how many reviews you get. Make sure you HAVE a Google business page
• Evaluate your Linked-In  business Profile
• Post stories to Linked-In

Other Marketing Tools

• Update your mailing list
• Investigate Apollo.IO to see how you can grow your email list
• See if your “signup to our mailing list” is doing well
• Test new email software (like Yesware) – which is what I use

Donations

• Check out Double the Donation which has a free trial and is pretty awesome!
• Create a new and exciting donation campaign that will last the whole year – not just a one-off!
• Ask your team your donation software is working well for them.
• Get some more ideas by reading this post!

What did I do on my “day” off?

I don’t really remember because it was two days ago and at the moment, I barely remember what I had for breakfast. I do know that it was a RELIEF to not feel like I HAD to be doing something on social media. Which felt really, really good.

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