Peninsula Family Service
Non-Profit
WordPress
Custom Design
Above and Beyond
We Are Immediate teamed up with the PFS team to build a new face and a new website identity to help increase their reach, donations, and volunteer programs. We used their primary color scheme to coordinate with their offline branding.
Other features include:
- Robust program detail pages
- Flexible page modules
- Financial transparency tools
- Historical timeline
- Robust blog post section
- Extensive program information sections
A custom WordPress redesign and development of an old, unstructured website into a modern new theme.
Before
After
An improved user experience increased website traffic, resulting in increased website engagement.
Increase in user traffic since launch:
Services Performed for Peninsula
Research
Through a series of interviews and surveys (mainly for employees and sometimes users, in this case from Peninsula), we aim to fully grasp what the organization stands for and what it needs to achieve. With that information in mind, we are equipped to start the whole process. Some of the subjects we cover are “features that are missing and could be helpful”, “where do you think the website could be improved”, “what is the main obstacle for users when donating”, and more similar questions aimed at identifying issues and solving them.
UX Design
The User Experience is a key part of the goals we aim to achieve, so finding a way to present all the content in a smooth and organized way can be quite a challenge and is one of our specialties. The ideal scenario would include easy to find information, a smooth donation process, clear proof on how the money users donate actually helps improve people’s lives, a visible and qualified Leadership, and a main focus on all the different programs Peninsula has to offer to people in need.
Graphic Design
Our approach for Peninsula was a colorful and eye-catching design, using and expanding on the organization’s color palette and logo, with a very expressive and strategic use of images to highlight key sections and elements. A clear contrast in the backgrounds of the different elements of a page can be a great way to delimit and divide the sections in a manner that helps create a reading flow and not interrupt it.
Development & QA
The development stage begins as soon as the first designs are approved by the client, to ensure that the website is completely ready within deadline. The extensive testing (in desktop, mobile, many different browsers and devices) of each template also starts immediately after the first templates are ready. By the time the content migration comes, every single template has been tested and optimized to the maximum.
SEO
All our websites come with Search Engine Optimization technology, tools, and training. By optimizing a website’s content, structure, and technical aspects, SEO helps ensure that it appears higher in search results, making it easier for potential donors and volunteers to find. This increased visibility leads to more organic traffic, which is often more valuable than paid traffic because it’s driven by genuine interest in the website’s offerings. Even more, SEO helps build credibility and trust, as users tend to associate higher-ranking sites with authority and reliability.
